"About 124m smartphones were sold in India last year, according to IDC, making it the world’s third-biggest market. Sales were galvanised by disruptive new entrant Reliance Jio, with a mobile data price war making smartphones more appealing than ever.
Jio has made its own contribution to onshore manufacturing, selling more than 40m units of the $20 JioPhone — a basic “feature phone” targeted at lower-income Indians."
Source: Financial Times, 31st July 2018
dentsu 2022 Media Trends
2 years ago
No comments:
Post a Comment