$300m has been raised through Facebook Birthday Fundraisers in one year

"Today we’re sharing some major milestones for the first year of birthday fundraisers on Facebook and announcing plans to help people more easily find nonprofits to support in the year ahead.
People raised more than $300 million for the causes they care about using birthday fundraisers.
St. Jude, Alzheimer’s Association, the American Cancer Society, Share Our Strength – No Kid Hungry, and the ASPCA are among the top beneficiaries of birthday fundraisers."
Source:  Facebook's newsroom, 15th August 2018