Monday 6 August 2018

21% of US apparel sales are made online

"Online apparel retailers, particularly pure-players, are set to take share from brick-and-mortar rivals through next year, according to a new report from global information company NPD Group emailed to Retail Dive.
Last year, 21% of annual apparel sales came from website purchases, and 76% from in-store purchases, according to the report. And while in-store purchases declined 3% compared to 2016, online apparel sales rose 7% to $46 billion.
Almost half of U.S. online shoppers bought apparel last year, and the annual apparel online spend per buyer rose 11% compared to 2016, according to NPD."

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