Last year, 21% of annual apparel sales came from website purchases, and 76% from in-store purchases, according to the report. And while in-store purchases declined 3% compared to 2016, online apparel sales rose 7% to $46 billion.
Almost half of U.S. online shoppers bought apparel last year, and the annual apparel online spend per buyer rose 11% compared to 2016, according to NPD."
Source: Retail Dive, 20th July 2018
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