For the majority of Netflix subscribers, this is their first time paying for TV. In the year preceding the arrival of Netflix, over seven in 10 Australians lived in a home without any paid TV service; as of October, this had declined to 58 per cent.
According to the research firm, the rise of SVoD, dominated by Netflix, is perhaps impacting Australians’ DVD and downloading habits. In the six months to September 2015, fewer Australians have been buying or renting DVDs or downloading TV shows or movies.
Australians have been notorious for their high levels of illegal downloading. While our figures of course include legal downloads, it is notable that the younger, tech-savvy people most likely to download TV shows and movies have been the quickest to subscribe to Netflix—and the overall rate of downloading has declined.
A year ago, just over one in five 14-24 year-olds downloaded TV shows or movies in an average month—today, around 22 per cent of this group lives in a Netflix home, and the rate of downloading has fallen sharply to 15 per cent.”