Monday, 9 November 2015
Just Eat gets over 700,000 visits a day in the UK, and is used by 10% of adults
"Online takeaway business Just Eat’s chief operating officer Adrian Blair has argued that major brands will benefit enormously from working with it. So far, the company has focused on building a network of 59,000 independent restaurants. Writing for Propel Friday Opinion, he stated: “Just Eat gets over 700,000 visits a day to our apps and website in the UK alone (about 10x the footfall at Westfield London). It is essentially a busy digital high street, exclusively for restaurants. The vast majority of these visits occur at dinner time. In other words, people are not researching a future purchase – they are hungry and choosing what to eat right now. Only brands visible on the Just Eat digital high street are part of the consideration set for these consumers – and many of those that do feature find it their largest source of new customers. Just Eat is now a mainstream consumer brand, used by one in ten adults in the UK. Contrary to the perception of some, they are not “downmarket” – over half of Just Eat users are A / B / C1s. People from social grade A (“high managerial or professional”) alone spend over £200m on Just Eat each year. 80% of target consumers see us as a mass market consumer brand, and brand affinity is one of the main reasons people use the service."