Monday, 9 November 2015

More than 6bn videos a day are watched on Snapchat

"Snapchat is generating 6 billion video views on its app every day, according to the Financial Times.
That number has tripled since May, the FT's Tim Bradshaw reported, citing people close to the company.
Snapchat confirmed the view count, but declined further comment, according to the report. Business Insider has also contacted Snapchat for comment and we'll update this article if we hear back.
In September, International Business Times reported Snapchat was drawing in 4 billion video views a day.
The new 6 billion figure means Snapchat is rapidly closing the gap with Facebook, which last week said it had doubled its number of daily video views to 8 billion, up from 4 billion in April.
What makes Snapchat's number even more impressive is that it attracts around 100 million daily active users to its app, compared to Facebook's 1 billion daily active user count. Facebook's numbers also include both desktop and mobile views, while Snapchat is a mobile-only service."

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