"Broadband access at home is the reality for 3/4 of households: 72.5% of EU households now have a broadband connection, up from 67.3% in 2011 (Source: Eurostat). The number leapt by 20 percentage points in Romania and by 16.7 points in Slovakia, with more than 50% of households now having a broadband connection across all member states. And the division between phone & Internet is blurring fast: 34% use the internet to make voice calls (Voice over Internet Protocol or "VOIP"), up 7 points in 2012. 28% uses the internet to talk to users on the same VOIP network for free, and 4% use VOIP to make cheaper international calls. Web-based calls are extremely popular in Bulgaria (57%), Cyprus (55%), Estonia (54%), Lithuania & Latvia (51%). VOIP is less used in Portugal (18%), Italy, (26%), Spain (28%) & Greece (29%), but becoming more popular, with use growing by an average of 7 points since 2011. The increase in VOIP use seems to track the growth in broadband; for example, in Cyprus, there were 11% more connected households in 2012 and VOIP use grew by 16 points."
dentsu 2022 Media Trends
2 years ago
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