Wednesday, 21 August 2013

Ads are performing better on Facebook

"Today, we released our Facebook Advertising Performance, Q1vs. Q2 2013 Study of Brands Powered by Kenshoo Social.  In this infographic, you will find a global analysis of Key Performance Indicators (KPIs) spanning over 75 billion ads across a representative sample of advertisers and agencies using Kenshoo Social during the first half of 2013.  The sample includes major brands from a variety of verticals, including retail, travel, financial services and gaming.
We were interested to see how Facebook ad performance may have changed from Q1 to Q2 and the results are impressive to say the least.  Facebook Ads improved across all key metrics in the study, including Click Through Rate (CTR), Cost Per Click (CPC), Conversion Rate (CVR) and Revenue generation.
Q2 versus Q1 2013 Facebook Ad Performance:
Click Through Rate (CTR):  Up 18.5%
Cost Per Click (CPC):  Down 15.9%
Click Volume:  Up 16.4%
Conversions:  Up 56.9%
Advertiser Revenue:  Up 28.3%
The results of the quarterly analysis demonstrate that Facebook is not just a brand awareness and engagement channel but is evolving into a powerful direct response channel, as well. Advertisers are finding significant success using Facebook Ads to drive toward their direct marketing goals, most importantly conversions and revenue."
Source:  Blog post from Kenshoo, 19th August 2013
Full infographic here

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