"One Direction is the most followed UK band on Twitter with more than 14 million followers. Each of the members also have their own accounts with between ten and 15 million followers each:
One Direction (@OneDirection) - 14.3 million followers
Harry Styles (@Harry_Styles) - 15.4 million followers
Niall Horan (@NiallOfficial) - 13.4 million followers
Louis Tomlinson (@Louis_Tomlinson) - 12.2 million followers
Liam Payne (@Real_Liam_Payne) - 12.3 million followers
Zayn Malik (@zaynmalik) - 10.0 million followers
Between them, these accounts have a total of more than 24.8 million unique followers - more than the population of Australia. There is also a dedicated Twitter account for the movie - @1DThisIsUs, which has more than two million followers."
Source: Twitter UK blog, 21st August 2013
For comparison, Justin Bieber has 43m, Kity Perry 41m, and Lady Gaga 40m
dentsu 2022 Media Trends
2 years ago
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