"Football is clearly America’s game, but the NFL can’t touch soccer when it comes to the global stage. Just look at the social media followings of the two sports. The NFL’s 30 most valuable teams have 60 million Facebook fans and Twitter followers combined. Spanish soccer powerhouse Barcelona has 61 million all by itself."
Source: Forbes, 15th July 2013
Note - click the link for a table and more data
dentsu 2022 Media Trends
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