"The trend has been attributed largely to massively increased ownership of smartphones and tablets.
Ofcom said that just over half of adults now use a smartphone, up from 27% just two years ago. The number of tablet owners has more than doubled too, from 11% to 24% in a year.
It means the average UK household owns more than three devices capable of connecting to the internet, with one in five homes having more than six.
In contrast to the proliferation of mobile devices, the number of televisions we own is steadily decreasing.
Teenagers' bedrooms, once incomplete without a small TV in the corner, are now less likely to have sets.
According to Ofcom's data, 52% of UK kids aged 5-15 have TVs in their room, compared with 69% in 2007."
dentsu 2022 Media Trends
2 years ago
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