Friday, 30 November 2012

Americans spent $5.5 billion on Small Business Saturday 2012

"Not to be outdone by major retailers ringing up sales on Black Friday and Cyber Monday, small businesses generated $5.5 billion in sales during Small Business Saturday.
Results from the “shopping small” push, first launched by New York-based American Express Co. in 2010, exceeded expectations, according to a survey by the National Federation of Independent Business and American Express.
Consumer awareness of Small Business Saturday jumped to 67 percent from 34 percent just two weeks ago. Of those aware, 47 percent shopped small business on Saturday. Those who were aware of the day spent a total of $5.5 billion, higher than earlier expectations of $5.3 billion.
American Express, which offered $25 rebates to cardmembers who shopped on Small Business Saturday, said cardmember transactions at small business merchants rose about 21 percent from last year."

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