53 Percent of Visitors to Enthusiast Communities Make Purchase Decisions Based on Research on these Sites

"Huddler, a digital media company that powers millions of daily interactions on the world's most influential enthusiast communities, today released new research into the impact of enthusiast communities on consumer purchasing behavior for both community participants and the casual internet searcher. Huddler surveyed more than 25,000 members who participate in the 31 communities it powers, such AVSForum.com, Mothering.com, StyleForum.net and MakeupTalk.com. According to Huddler data, more than 53 percent of visitors to enthusiast communities directly attribute their purchase choices to research conducted on these sites."

Source:  Press release from Huddler, 31st October 2012