Monday, 14 November 2011

Call of Duty: Modern Warfare 3 sold 6.5m copies on the first day of sale

"Last week, the Call of Duty franchise yet again redefined our measly definition of “success” by selling 6.5 million copies of Modern Warfare 3 in one day, which translates into $400 million from just the U.S. and the U.K. That might be the single biggest currency-for-entertainment exchange in the history of pop culture. (By comparison, movie record-holder Harry Potter and the Deathly Hallows — Part 2 made a mere $91 million in its first 24 hours.) It’s the third straight record year for Activision Blizzard, which has essentially created a new early-November holiday by steadily releasing a new Call of Duty game every November. We talked to Activision CEO Bobby Kotick about the franchise’s mega-success, and the vision for the future."

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