Thursday, 24 November 2011

20% of the page views at come from mobile devices

"The Financial Times has registered another digital milestone with the FT Web App seeing over one million users since its launch in June.
Available on the iPhone and iPad by visiting directly from the device’s web browser, almost half of its users have downloaded a shortcut to their iPad or iPhone home screen, replicating a native app experience.
The launch of the FT Web App has significantly boosted mobile and tablet traffic. now sees 20% of total page views and 15% of new B2C subscriptions each week coming directly from mobile and tablet devices. These readers are also more engaged, with users who register on mobiles and tablets 2.5 times more likely to subscribe, as well as being more active in giving feedback."
Source:  Blog post from the Financial Times, 18th November 2011

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