The event was a television event: TV sucked users from their internet screens.
But internet video use, for viewers not at a TV, jumped - up 26 percent over normal Fridays. “YouTube (NSDQ: GOOG) remained the largest source of video when measured in absolute bandwidth.” BBC iPlayer traffic was up nearly sevenfold.
Social media was also popular - Twitter and Facebook traffic saw a day peak during the ceremony itself and the balcony kiss.
A more modest mobile spike - “Mobile networks experienced larger, but more compact surges, suggesting ... people were being efficient with data usage, only using mobile devices for the highlights.”