Thursday, 28 April 2011

TV viewing is rising in Europe

"Consumers in some of Europe's biggest markets are spending more time watching television, a new study has shown.
Research firm Eurodata suggested people in the UK dedicated 3 hours 57 minutes to TV every day during the opening eight months of 2010, a 15 minute increase on an annual basis.
The Netherlands generated a seven minute uptick from exactly three hours registered between January and August 2009.
Similarly, the average member of the Spanish audience commits 3 hours 49 minutes to this medium, a six minute improvement."
Source: Data from Eurodata, reported by Warc, 30th September 2010

No comments: