The survey reveals:
- Contrary to the image of all mum bloggers as not engaged in the world of work, 84% of respondents had a career before they started blogging and 68% still have a job or run their own business.
- Social networking is a cornerstone of their blogging life. They mostly define blogging as a hobby (82%) but it entails spending more than 7 hours a week on social media. (96% use Facebook and 81% use Twitter.) Compare that with the 2 to 3 hours they spend on traditional media each week, including newspapers, magazines, radio and TV.
- BMB bloggers mostly identify as being middle class (67%) and the majority are aged 30-39 years (55%) or 40-49 (30%).
- Far from being an “old trend”, mum blogging continues to gain steam - something we see in the number of new members joining BMB every week. Thirteen percent have been blogging for fewer than three months, 26% have been blogging for up to a year, and 34% have been blogging for 1 to 2 years. More than a quarter, or 27%, have been blogging for three years or more.
What we blog about
Unsurprisingly, parenting and children rank highest on topics to blog about. But lifestyle (71%), food (46%) and travel (32%) are hot topics as well.
Mum bloggers are also looking to the future by interacting with brands - one of the ways that blogging is becoming sustainable.
More than half of respondents do reviews and 31% more want to. Most bloggers are open to working with brands, if the situation is right: 55% are interested in advertiser and sponsor relationships and 35% would consider it.