Friday, 8 April 2011

10m UK consumers made mobile transactions in 2010

"A total of 10 million UK consumers made a mobile transaction in 2010 (equal to 23% of UK online consumers), but 83 percent of these experienced problems, according to a survey by Harris Interactive for online customer experience management (CEM) software provider Tealeaf.
The research shows that as smartphone adoption groups, UK consumers expect a faultless experience across all online channels, with 75 percent of online adults agreeing there is no reason why a mobile transaction cannot be completed on the first try.
Two thirds (66%) of online adults said they would be less likely to buy from the same brand via other purchase channels if they experienced problems conducting a mobile transaction.
Shopping is the most popular m-commerce activity (63%), followed by financial transactions (37%), travel bookings (34%) and insurance payments/purchases (23%)."
Source:  The Wireless Federation, April 2011
Note - presumably this includes app store purchases, purchases by SMS and so on, in addition to more high-profile spending with Debenhams, Ebay, Dominos etc.

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