Tuesday, 26 January 2010

What American consumers use their phones for

"U.S. consumers are frequently/occasionally doing the following with their phones:
-- 72% are text messaging – up from 65% last year, and increases across all generations
-- 42% are accessing the Internet– up from 36% last year
-- 30% are using mobile online search
-- 27% are downloading apps to their phone
-- 26% are using GPS – up from 9% last year
-- 15% are purchasing products"
Source: State of the Media Democracy US 4th Edition, Deloittes, December 2009

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