Blur 'probably' made 20 times more from licencing Song 2 than from its record sales

"[Chris Morrison] said that simple use of an artist's music on an advert is less troublesome. Blur made "probably 20 times as much as the record generated" from Song 2 from sync licences. The only one that was turned down came from a manufacturer of stealth fighter jets, apparently."
Source: Blur manager Chris Morrison, speaking at MIDEM, reported by MIDEM Net blog, 25th January 2010