"A [...] survey of more than 1,000 parents found that almost a quarter (23%) said they had, or would, allow their child of 10 or under to have unsupervised access to the internet on a home computer.
Almost four in 10 (38%) said they had, or would, allow a child aged 10 or under to have their own mobile phone, while one in 10 said they would allow a child under eight to have their own mobile."
Source: BMRB (British Market Research Bureau) poll of 1,163 parents of children aged eight to 14 in England during October, reported by The Daily Telegraph, 16th November 2009
dentsu 2022 Media Trends
2 years ago
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