"Albums suffered another precipitous drop in 2009, according to the latest US-based data from Nielsen Soundscan. The group reported yearly sales of 373.9 million units, down 12.7 percent from a 2008 total of 428.4 million. The tally includes CDs, digital albums, LPs, and the increasingly-marginalized cassettes.
That represents another tough drop, though the label-partial Nielsen softened the blow by factoring in its usual bag of questionable calculations. That includes 'track equivalent albums,' as well as a separate methodology that counts every discrete transaction - download, ringtone, album sale, whatever - and invariably comes up with a gain.
But a straighter read of digital sales still revealed continued gains. For example, digital album sales gained 16.1 percent to 76.4 million, though the broader album decline negated those improvements. Separately, digital track sales gained 8.3 percent to 1.159 billion units, the second-straight post-billion year for song downloads. Still, the broader feeling is that paid downloads are entering a plateau after an explosive period of early-stage growth."
Source: Nielsen Soundscan, reported by DigitalMusicNews, 7th January 2010
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2 years ago
2 comments:
How does the 1.159 billion track figure for 2009 square with Apple's July guidance that iTunes would sell roughly 4 Billion downloads in 2009? Doesn't the US account for roughly half of iTunes sales, implying 2 Billion US downloads just for iTunes?
Good point.
I think that Nielsen Soundscan differentiate between albums and tracks - that is tracks on albums do not also contribute to the 'tracks' figure.
Then, if the average album had 10 tracks, the 76.4m could also be counted as 764m tracks, taking the figure nearer to 2 billion.
But I agree - it's not clear, so uyse these figures with caution and caveats.
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