"Flurry evaluated download growth driven by Christmas across the leading Apple and Android devices, as well as their respective app stores, pulling a sample that represents approximately 10% of all download volume in the App Store and Android Market.
[...]
App downloads on iPod Touch soared past iPhone for the first time, eclipsing iPhone downloads by 172%.
iPod Touch 3G downloads increased by more than 900% on Christmas Day, compared to the average of all previous Fridays in December.
Total iPod Touch downloads (all generations) jumped by over 1000% on Christmas Day, indicating that in addition to new iPod Touch 3Gs coming into the market, iTunes gift card giving may have driven downloads to older generation iPod Touch devices."
Source: Flurry blog, 28th December 2009
dentsu 2022 Media Trends
2 years ago
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