TV programme & film rental and streaming has overtaken purchase in the UK

"Figures released by the British Association for Screen Entertainment (BASE) based on data from The Official Charts Company and IHS Markit show that consumer spend in the video category rose by 2.2 per cent in 2016 bringing the total value of the category to £2.25 billion (€2.63bn).
While ownership remains vital to the category and represents a massive 49 per cent of category value, 2016 has also seen rental, or streaming overtake ownership, with 51 per cent of value coming from consumers choosing to rent or stream. Highlighting the truly multichannel nature of the category, and the flexibility of content delivery of distributors to consumers."

Source:  Advanced Television, 5th January 2017