Meanwhile, Indian brands dropped below 20 percent market share of shipments in November, according to Counterpoint Research, plummeting from 40 percent in early 2016.
Local brands have been facing increasingly stiff competition from Chinese brands that are affordable.
Counterpoint research analyst Karn Chauhan says most Chinese brands are in the US$75-200 price segment. As per market share data for the September quarter, Xiaomi has pushed out local players and now dominates this segment, along with Samsung. Those budget phones have seen a growth of over 45 percent in the past year.
The biggest gainers were China’s Vivo and Gionee, making mid-range – US$250-450 – phones, a segment that soared by over 150 percent."