"The week of New Year (December 26th – January 1st) saw 69.3 million requests, more than any other week in BBC iPlayer’s history. December was also BBC iPlayer’s best month ever, seeing 281 million requests across the month.
Half of the top 20 most popular shows on BBC iPlayer during the festive season were episodes of EastEnders, with the New Year’s Day episode the most popular, generating 1.3 million requests.
Of the top ten most-requested episodes per series, the first Mrs Brown’s Boys Christmas Special was second, the Outnumbered Christmas Special third and the return of Sherlock fourth. Other top performing programmes include the Call the Midwife Christmas special, the Doctor Who Christmas special and the first episode of Witness for the Prosecution.
Connected TVs continue to be the device people use most to watch BBC iPlayer content, growing 7 per cent on 2015 to reach a weekly average in December of 7.48 million unique browsers. This was followed by tablets at 4.19 million, mobiles at 3.6 million, and computers 3.55 million."
dentsu 2022 Media Trends
2 years ago
No comments:
Post a Comment