Tuesday, 26 May 2015
Shared usage of paid streaming services in the US
"Digital media consumer research from Parks Associates reports 57% of U.S. broadband households access an OTT video subscription, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription OTT video account held by someone outside of their home, and 6% are exclusively using shared accounts to access subscription OTT video content. This finding equates to 11% of all households that are relying exclusively on shared accounts when using subscription OTT services."
Source: Parks Associates, 15th May 2015