Monday, 18 May 2015

A quarter of app users discover apps through search

"A Google study has found that mobile search is a growing method for app discovery, suggesting app downloads will increase as mobile search surges.
Google’s finding that one in four app users discovers an app through search comes after the search giant announced a revamping of its AdWords online advertising service with a focus on interactive mobile ads. The developments highlight Google’s recent initiatives aimed at keeping the company relevant as mobile becomes the dominant search medium.
"Discovery has always been a critical element of app usage and it remains so today,” said Jeff Hasen, founder/CEO of Gotta Mobilize, a Seattle-based marketing consulting firm. “One can spend weeks looking at all the millions of apps available, but, of course, no one has the interest or time to do so."

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