Thursday, 28 May 2015

Mobile accounts for 48% of ecommerce sales in China

"Nearly half of China’s total online shopping GMV (gross merchandise volume) was generated by shoppers using mobile devices in the first quarter as consumers continued to rapidly shift their e-shopping activities from PCs to smartphones, according to independent research firm iResearch.
In its latest quarterly report on the state of the e-commerce industry in China, iResearch said that shopping via mobile devices surged 168.3 percent in the first quarter of 2015 compared with the first quarter last year, with GMV totaling RMB 362.34 billion ($58.4 billion). Mobile GMV accounted for a record-breaking 47.8 percent of total GMV."

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