Thursday, 1 May 2014

American Apparel makes up to $50,000 in revenue when it does a flash sale on Twitter

"We’ve made as much as $50,000 in one flash sale on Twitter. You can get a sense immediately of what people respond to. Then you can test, iterate and improve so you create flash promos that really move the needle in a tight window of time.
Like any company, each team at American Apparel has sales goals and benchmarks. If they are behind, now they know they can leverage Twitter. They can come to our team and ask if they can do a quick promotion or offer free shipping for the afternoon. The goal is always to create an experience that gets people excited and benefits our fans."

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