Tuesday, 25 February 2014

Tinder generates more than 600 million profile views and 6 million matches a day

"Originally launched in the US in August 2012, the smartphone dating app has since spread its blend of location-based profile matches and text-chatting around the world. That includes becoming the latest participation pub-sport in the UK, where groups of friends enthusiastically approve or reject potential matches on behalf of one another.
For fans, it’s an addictive cross between online dating, Am I Hot or Not and Fruit Ninja – the latter in terms of its speedy-swiping user interface. Users create a profile, then browse users nearby marking those they like. Whenever they’re liked back, the pair can text-chat and decide whether to meet up.
In the last 60 days, Tinder has added more than 1m new users in the UK alone, according to co-founder and chief marketing officer Justin Mateen, who tells The Guardian that the app is currently generating more than 600m profile reads and 6m matches a day."

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