Tuesday, 18 February 2014

Netflix members watch more than 1 billion hours of TV shows and movies each month

"It's a pricey gamble, but so far it has paid off. The combination of new programmes and old movies has won Netflix 44 million subscribers in 41 countries, who watch more than 1bn hours of TV shows and movies every month. Three quarters of them are in the US but Netflix is an increasingly international business. It now has an estimated 2 million subscribers in the UK and has been growing rapidly in the Nordic countries. "The strategy of providing something new is a good one: it makes the service more about today rather than being an archive," says Toby Syfret of Enders Analysis. Even in the UK, where Netflix faces stiff competition from Sky and LoveFilm, shows like House of Cards and the prison black comedy Orange Is The New Black are attracting subscribers."

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