Of the 22 million Line users in Thailand, 5.5 million users opted in to participate in the flash sales.
At its peak time, there were over 20,000 participating in a sale at the same time.
Orders were coming in every 20 seconds on average.
Close to 70 percent of buyers are female
Although most mobile views of the sales event came from Samsung users (46 percent), the majority of purchases – 70 percent – came from Apple devices."