Other categories like software and books are also declining, which makes sense given an iTunes registered user base that is ballooning towards 600 million worldwide. Sounds like that would naturally drive the average down, except for the inconvenient truth that apps are still increasing quite comfortably.
Which means: not only is there more stuff for 'music fans' to buy, they're buying more of that other stuff."
Note - Click on the link to see a graph of the data
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