Wednesday, 19 June 2013

Half of the visits to the House of Fraser website come from mobile devices

"House of Fraser believes it has become the first [British] online retailer to see 50 per cent of its online traffic coming from mobile devices. ASOS, by comparison, saw 20 per cent of its traffic come from mobile in January.
Although the company already has a mobile site, it is redesigning this and its desktop platform to offer more of the services that have been successful on its iOS app. This includes a stock locator function, which gives users the option to buy online or go in store. It is will also be extending its buy and collect hours to accommodate these shoppers."
Source:  Mobile Marketing, 19th June 2013

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