Monday, 4 February 2013

One quarter of American homes use Netflix steaming video

"Consumers' insatiable love affair with streaming video — at home and on the go — is at the heart of Netflix's rebound and the continued rise of its competition.
Netflix is now used in one-fourth of U.S. homes, up from 20% a year ago, according to a new survey from consulting firm Frank N. Magid Associates. Amazon Instant Video's audience jumped to 8% of U.S. homes, up from 5%, the survey found, and Hulu rose to 5% from 4%.
Overall, more than half of U.S. homes (55%) now stream TV episodes and movies, up from 49% in 2011, the survey of 1,500 U.S. homes in November 2012 found.
"Netflix certainly is the de facto brand for long-form streaming," says Maryann Baldwin, vice president of Magid Media Futures, a division of the consulting firm."

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