Friday, 22 February 2013

Half of Tablet searches are cannibalised from PCs; half are 'new'

"For now it is a separate animal, [Gagan] Kanwar [Marin Software] says. In the United States half of tablet searches are net new searches, the other half are cannibalizing a desktop or notebook PC. Searches from smartphones are all gravy, or in slightly drier terms, incremental – searches for restaurants, movie times and clothing that wouldn’t otherwise happen."
Source:  Wired, 14th February 2013

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