Friday, 10 August 2012

The vast majority of Americans who are following the Olympics are doing so on TV

"Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks.
Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have watched online or digitally and 12% report they have followed Olympic coverage on social networking sites like Facebook or Twitter. Most Olympic followers (68%) say they are watching events in the evening after they have already occurred. At the same time, almost a quarter (23%) say they are watching live during the day.
The latest national survey by the Pew Research Center for the People & the Press and the Pew Internet & American Life Project, conducted August 2-5, 2012 among 1,005 adults, finds that NBC’s coverage of the Olympics receives high marks from the public."
Source:  Research by Pew Internet & American Life Project, 6th August 2012

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