Testifying during the Apple vs Samsung trial today, Phil Schiller revealed that Apple has spent over $1 billion marketing the iPad and iPhone since their respective launches.
Covering the trial in-person for Wired, Christina Bonnington tweeted -
Apple has spent over $647M for iPhone advertising expenditures since its launch. $457M for iPad.
All Things D breaks down the spending by fiscal year to give a better picture of how Apple’s marketing has ramped up each year:
In fiscal 2008, the company spent $97.5 million on iPhone ads in the U.S. alone. That figure climbed to $149.6 million in 2009 and reached $173.3 million for all of fiscal 2010. On the iPad, the company spent $173.3 million in 2010."