Anyway you cut it, the scale is vast. But just how many of those people are actually doing something on Facebook? Now the company is telling us.
In a recent interview, Facebook Head of Audience Insights Robert D'Onofrio said that about 85% of those monthly active users are creating some form of content. It needs to be said that Facebook defines content creation broadly and includes everything from uploading a photo or video to writing a status update to less time-intensive actions such as becoming a fan of something or liking a friend's post. Messaging and check-ins aren't included."