Wednesday, 21 March 2012

Mobile web users spend more time with the mobile web than TV

"Mobile ad network InMobi has just published its Mobile Media Consumption Q4 2011 Survey, which questioned over 20,000 mobile consumers in 18 markets across all continents.
It found that mobile has surpassed TV in terms of time spent, with mobile web users spending 27 per cent of their media time on mobile and 22 per cent of their media time on TV
It also revealed that three quarters planning to conduct m-commerce activities within the next year (76 per cent) while 42 per cent say that mobile advertising has introduced them to something new."

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