Thursday 29 March 2012

Half of American homes own at least one Apple product

"Half of all U.S. households own at least one Apple product, according to CNBC’s All-America Economic survey.
That’s more than 55 million homes with at least one iPhone, iPad, iPod or Mac computer. And one-in-10 homes that aren’t currently in that group plan to join it in the next year.
But Apple doesn’t have to worry about brand saturation any time soon. Americans don’t stop with just one device. Homes that own least one Apple, own an average of three. Overall, the average household has 1.6 Apple devices, with almost one-quarter planning to buy at least one more in the next year."
Source:  CNBC, 28th March 2012

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