Tuesday, 6 March 2012

39% of Chinese iPhone users have never bought an app

"39% of China's iPhone users have jailbroken their iPhone and 38% have never purchased a mobile application, according to Chinese mobile advertising optimization platform Guohead.com's recently released Mobile Ad White Paper. 62% of China's iPhone users have purchased at least one app. The iTunes app store saw a dramatic increase in sales in the week following the addition of RMB payment support in November 2011, implying that many existing users were unwilling to purchases apps in part due to a lack of payment support.
Android users are more reluctant to purchase apps, with only 23% reporting they have purchased an app before, while 77% never had."
Source:  Sina Tech, via Marbridge Daily, 29th February 2012

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