Thursday, 9 February 2012
Unilever's digital campaigns yield 'over $3 in revenue for each $1 spent'
"Unilever Chief Financial Officer Jean-Marc Huet also mentioned his company's 15% increase in digital spending last year vs. a 2% increase overall in the context of spending efficiency in a Feb. 2 investor meeting. That follows a December investor presentation by Chief Marketing Officer Keith Weed in which he noted several digital programs that produced north of $3 in revenue for each dollar spent."
Source: AdAge, 6th February 2012