Twitter reported that there were an average of 10,000 tweets per second in the final three minutes of the game. That beats the Royal Wedding at 3,966 tweets per second and Osama Bin Laden’s death at 5,106 tweets per second.
Social TV startup Bluefin Labs said it saw 11.5 million comments during the game, up six fold over last year.
The official Super Bowl Twitter account has just 37,871 followers. Some 50 employees and volunteers manned the Super Bowl Command Center for social media.
The NFL has about 2.8 million Twitter followers and 4.5 million Facebook NFL page likes. Verizon added 400 additional 3G and LTE antennae for 3G and LTE service. AT&T added 200 new cell sites in Indianapolis.
InMobi reported that 40 percent of respondents to its survey said they used mobile devices in response to TV ads and 45 percent estimated they would spend 30 minutes or more on their mobile devices during the game. About 39 percent said they would use their mobile devices in response to TV commercials. About 27 percent said they downloaded a Super Bowl mobile app; and 30 percent said they used mobile devices most during commercials.
During the 630 pm EST to 8 pm EST time block, H&M’s Super Bowl commercial site was the fastest with a response time of 1.7 seconds to load the whole page, while Honda’s was the worst with 40 seconds required to load the full page, according to the SmartBear AlertSite."