Wednesday, 15 February 2012
Offline advertising spend grew 13% in China in 2011
"According to Chinese ad spend figures released by CCTV market research subsidiary CTR, China's traditional advertising market (comprising television, print, radio, and outdoor media) grew by 13% YoY in 2011, the same rate as in 2010. Television advertising revenues grew by 13%; radio advertising revenues, by 28%; outdoor media, by 1%, with 26% growth in subway advertising and 25% and 34% growth, respectively, in public transportation TV displays and LCD screens installed in office buildings. The top five industries by ad spending in 2011 were cosmetics and bathing products, business and service industries, beverages, foods, and medicine."