Thursday, 23 February 2012

Mobile operators lost an estimated $14bn in 2011 due to consumers using messaging through other channels

"Mobile operators worldwide lost USD13.9bn in lucrative messaging revenues last year, as consumers increasingly contact their friends through social networks on their phones, according to new research by Ovum. The loss widened 59.7% year on year from the USD8.7bn drop that beset operators in 2010, as mobile social networking continues to grow in popularity. The stats highlight the pressure facing mobile operators as consumers increasingly opt for data-hungry smartphones with greater functionality, reducing the need for traditional services such as messaging. As a result, Ovum forecasts that revenue growth for mobile services will slow to a compound annual growth rate (CAGR) of just 1.9% between 2011 and 2016, when it will hit USD1,047bn globally.
Ovum’s research is likely to exacerbate concerns that mobile data revenues will not be enough to offset the decline in traditional revenue streams. The research firm predicts that mobile data revenues will grow at a CAGR of 7.2% between 2011 and 2016 to hit USD419bn, though the total still comprises less than half of overall mobile revenues from mobile services that Ovum forecasts for 2016."
Note:  'Estimate' is putting it politely...  Very notional numbers, but interesting all the same.

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