Today’s tablet users represent 12% of the US internet population ages 8 - 64; that number is projected to grow to 23% by early 2012—a group that represents an estimated 54 million people
87% of tablet users are accessing content and information, the dominant activity for this device
93% of tablet users have downloaded apps; the average tablet user has downloaded 20 apps
79% of app downloaders have paid for apps in the last 12 months; 26% of all apps downloaded are paid
On average, those who have downloaded apps on tablets have spent $53 on apps in the past 12 months
In addition to iTunes, Amazon and Google, 29% of tablet users would prefer to buy apps from their cable company or internet provider and 25% would prefer to buy their apps directly from publishers"