Efficient Frontier tells us that already 10-15% of traffic on average comes from mobile devices. And that’s an average, if you look at specific markets these numbers can sometimes even double. The research also shows that 5.4% of all paid search impressions currently come from mobile devices, which is a huge growth compared to last year. This means that by the end of 2011 Efficient Frontier believes that “somewhere between 7.0%-9.5% of search advertising dollars could be spent on mobile devices”."
Source: Research performed by Efficient Frontier, reported in State of Search, 10th March 2011
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